Trans World Sport is a Sports-related television programme produced by IMG Media in London and shown worldwide on a variety of television channels. It is world’s longest running weekly international television sports programme and has been in continuous production every week since the 5th of May 1987. Today, it is shown over 50 countries with a household reach of nearly 200 million. For over 25 years, they have endeavoured to bring not only the top names and events, but also the off-beat and esoteric stories from the world of sport. The show was the brainchild of IMG founder, and sports marketing pioneer, Mark McCormack. Since its very first show, Trans World Sport's objective has remained the same; to bring its viewers the best, the most interesting and most informative stories from the world of sport. Their mantra has always been that there is no hierarchy in sport. And the idea is that what happens in La Liga has always been as important as what happens at the Sepak Takraw World Championship. They had features on a 14-year-old Tiger Woods, and on an 12-year-old Venus Williams and her 11-year-old sister, Serena Williams. They have covered hundreds of different sports and filmed with a countless number of World and Olympic champions. Out of the 203 IOC member nations, they've been to 183 of them – including North Korea, remote highlands of Papua New Guinea and in 2012 they even filmed in Somalia.